Have you heard about the latest news in color preference research? Apparently, women are "hard wired" to prefer pink, because back in the day, being attuned to notice pink objects helped caveladies find the most luscious berries. Men prefer blue because cavedudes who bathed in crystal blue streams got the most cavelady action. Makes sense to me. What I don't get is why noticing a color necessarily translates to preferring it. My highly-evolved bus riding skills allow me to instantly notice smelly people on the Metro - but I use that information to avoid them.